Tipping Over

I read The Tipping Point, a book by Malcolm Gladwell some time ago. In the book he talks about how a particular brand or product gets a sudden boost due to some unique but simple factor. Sometime what dozens of media ads and publicity can’t achieve is done by word of mouth. He calls it The Tipping Point

He also goes on to explain how certain type of people influences others. He has categorized them in to three types. I think the most important are the connectors. Now these people not only know many people, they are expert in connecting people from different walks of life. They will connect a struggling artist to an art gallery curator or arrange house concerts to an upcoming singer. I have a few such friends.

But why am I talking about these people? Because most of us have benefited at one time or the other by such people. And the interesting part is they don’t do it all the time deliberately. But they have a knack of bringing people together. In fact all of us are to some extent, connectors. Immigrants come and they meet someone in a resume workshop or in grocery store and they become friends. These friends introduce them to some other friends and soon enough they have a circle of friends.

So lets all become connectors. Make people mingle. Let them know each other. Why? Remember, you were brought to somebody’s home one day and you made friends when you were new?

So go ahead, host a party and call people from different walks of life. Spread the friendship

So be it!!!!